About Core Competence Management

What is "Core Competence"?

Core Competence is generally defined to be: "the core strength of the company that provides the customers with a unique value, which no other company can deliver" or "a string of skills and/or technology that can provide the customers with a specific benefit."

Simply put, this is the "strength" and the "features" unique to the company. "Strong Companies" that continues to achieve high performances even during recessions possess solid Core Competence.

Zenoaq's Core Competence

One of our leading products, "Koen," has been sold for over 50 years, and the "intellectual properties" involved in its formulation, manufacturing, sales, and support constitute Zenoaq's Core Competence.

Zenoaq is Promoting Core Competence Management

Zenoaq has first employed the term "Core Competence Management" in its "07-10 Plans," the final 4 years of the 2010 Plan, and it is defined in our original business approach as below:

1. "Core Competence" is something that, by creating and combining unique techniques and technologies, produces "intellectual properties" in the form of unique systems and/or methods, thereby exercising our corporate strength and leading to results
2. "Core Competence Management" is a management that establishes an original Core Competence, and realizes our Visions based upon it.

An organizational restructuring was carried out in 2007 under these principles, and the CC (Core Competence) Management Business Unit was created. The primary policies are as follows:

1. Selection and Focus We will select core products and services from the perspective of "value generation" and "greater satisfaction" for our customers, and focus the limited business resources (human, material, financial, information, temporal).
2. Stretch and Leverage Strategy Strategies that promote the Core Competence Management are named "Stretch and Leverage Strategies," and are implemented over several divisions through close discussions and cooperation between the CC Management Business Unit and other Business Units. "Stretch" refers to the market expansion strategy, while "Leverage" refers to seeking new applications of technologies and skills.
3. 5 Major Projects Among the numerous development projects, Zenoaq has set a target to focus on 5 projects that are positioned to be the next generation core product in the global market. Business resources will be consolidated into these projects until 2010, in order to accelerate the development.